Loreal Color Pulse Electric Black is easy to use. This is one of the reasons why it is so popular among women and girls who are looking for a simple, no frills cosmetic. You can change the shade that you wear in your hair fairly easily with this.
It's not too expensive. Like Loreal Color Pulse Chilled Plum, you can get it for less than $30. You get a vibrant color that pulls eyes to you. If you aren't really into vivid shades like red, this still makes you look great without looking too wild. I doesn't have any ammonia in it, so none of that smell that can make coloring hair be uncomfortable.
It's ultra shiny so your hair looks glossy after each application. A brand that compares fairly well with it is Clairol. They have the Blackberry, which also comes in packs of 4. It's more expensive though, at just under $60 each. I think if you are going for shine and price, stick with Loreal.